A keynote speaker is responsible for setting the tone of a conference, meeting, or other events. A successful keynote speaker is able to make attendees see particular matters from a different point of view, using either personal experience or an unusual perspective.
So, what makes a good keynote speaker?
Here are a few of the most important factors that go into being a highly successful keynote speaker.
Utilize content triggering
Content triggering is a tactic that makes for better keynote speeches later on in your career. To make use of content triggering, you have to be responsive to your audience.
Listen to them carefully when they speak, ask questions, and raise concerns, taking note of the topics that are mentioned. If something someone says triggers an idea for future content, be sure to write the idea down.
Pay attention to what matters to your audience. What points were unclear? Which stories got the best reactions? Use this as feedback and allow it to trigger new ideas.
Value your value and not your ego
Although keynote speakers are booked as headliners for events, they are still supposed to be helpful, endearing, and engage with the audience. Speakers who fail to connect with the audience are less likely to be booked in the future.
When fine tuning your keynote speaking, make sure that you don’t get a big head just because your name is on the headlines. Be sure to connect with the crowd on a level that doesn’t make them feel inferior or less important.
Speak in a friendly tone, be responsive to questions, and have a good time.
Be comfortable with silence.
In everyday conversations, there are moments of silence. Silence allows people to think about the conversation at hand and decide how to respond.
Many speakers find themselves getting nervous as silence descends upon the room. However, silence shouldn’t be considered a bad thing.
As a keynote speaker, you’ll cover a variety of important topics. Silence in between key points will work to your benefit.
A small silence will allow the audience to consider what you’re saying and form their own opinions, which is what you want.
Ditch the PowerPoint.
PowerPoint presentations can be beneficial to your carefully prepared keynote speech when used correctly. However, they can also be a disadvantage.
PowerPoints are designed to capture the attention of viewers. When you’re trying to convey an important point, you want the audience’s eyes on you- and not on your PowerPoint, despite how appealing it may be to the eye.
In addition, if you have a PowerPoint behind you, you’ll be drawn to it and will probably find yourself reading from it, which defeats the whole point of preparing your speech.
Becoming the best leadership keynote speaker in Minnesota takes time and practice. It can be made easier by remembering to use trigger content, focusing on the value you offer to the crowd, embracing silence, and not relying on slideshows.
As with everything, the more you practice the better you’ll get, and with any luck, you’ll be a highly professional -and successful- keynote speaker in no time.